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Category Archives: Marketing and Social Media

[Summary] Contagious: Why Things Catch On

[Description from publisher] If you’ve wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread—for designing messages, advertisements, and information that people will share. [My […]

Technological Socialism: Finding New Goliaths

Throughout history, technology has been thought of as the key to a competitive edge. The idea of the technological advantage used to mean the company, military or whatever with the most sophisticated (often most expensive) equipment won the battle for supremacy and went on to dominate and monopolize. Then came free… in the form of […]

Elements of Content Strategy for the Public Sector

In the private sector, the motivation to strategically market is a direct correlation with increasing revenue. In the public sector, where customer satisfaction and budget aren’t always related, convincing bureaucrats to be “creative and innovative” can be almost impossible. Today, fears of a downward spirally economy and a taboo on taxation creates an atmosphere of […]

The danger in how non-profits market

Have you ever seen a Christian Children’s Fund commercial? You know… for 72 cents a day you can sponsor poor Jamal from miscellaneous Africa with flies in his eyes and a distended belly.  Have you ever considered how our view of the world and the people in it are influenced by the images in these […]

No Budget Marketing

In the fascinating worlds of low life pimping and high finance, there is a saying… more of a mantra. “Scared money don’t make money.” Basically, one must accept risk in order to reap rewards. But what if you don’t have any money? Luckily for you, it’s also commonly held that time equals money, and unless […]

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