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Category Archives: Marketing and Social Media
While looking through the analytics of a website I manage, I noticed an unusual amount of traffic from Buzzlie.com and a ton of its subdomains. I immediately thought this was link spam, but something about it didn’t seem quite right. I hesitantly copy and pasted the URL into the search bar to see if this site […]
[Description from publisher] If you’ve wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread—for designing messages, advertisements, and information that people will share. [My […]
Throughout history, technology has been thought of as the key to a competitive edge. The idea of the technological advantage used to mean the company, military or whatever with the most sophisticated (often most expensive) equipment won the battle for supremacy and went on to dominate and monopolize. Then came free… in the form of […]
In the private sector, the motivation to strategically market is a direct correlation with increasing revenue. In the public sector, where customer satisfaction and budget aren’t always related, convincing bureaucrats to be “creative and innovative” can be almost impossible. Today, fears of a downward spirally economy and a taboo on taxation creates an atmosphere of […]
Have you ever seen a Christian Children’s Fund commercial? You know… for 72 cents a day you can sponsor poor Jamal from miscellaneous Africa with flies in his eyes and a distended belly. Have you ever considered how our view of the world and the people in it are influenced by the images in these […]
It’s a simple trend. As social and entertainment media increases, attention span and message effectiveness decreases. Instagram and Pinterest are so popular because as the old cliche says, “a picture says a thousand words” — in seconds.
In the fascinating worlds of low life pimping and high finance, there is a saying… more of a mantra. “Scared money don’t make money.” Basically, one must accept risk in order to reap rewards. But what if you don’t have any money? Luckily for you, it’s also commonly held that time equals money, and unless […]
The four P’s of Marketing are product, price, place and promotion. In business, these concepts are used to attract customers. In life, we can use these concepts to attract Mr./Mrs Right or Right-Now. I’m not saying you should be prostituting yourself per se, but it may get that right person to spend some time with […]
We have been subjugated by success measurable only by material possessions, which has left our search for a life-long mate secondary to financial accomplishments.
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Tony Romo RT @akatito Who is the quarterback for the Cowboys?