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Post By: A.D. Wright

[Summary] Contagious: Why Things Catch On

[Description from publisher] If you’ve wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread—for designing messages, advertisements, and information that people will share. [My […]

Sympathy Fear

Everyone, who tries something outside of the accepted norm – like pursuing his dreams, loathes the possibility of disappointing his family by failing miserably and squandering the time, money and energy that has been sacrificed for his success. But what we loathe even more is the “you’re going to fail, so why even try” attitude […]

Technological Socialism: Finding New Goliaths

Throughout history, technology has been thought of as the key to a competitive edge. The idea of the technological advantage used to mean the company, military or whatever with the most sophisticated (often most expensive) equipment won the battle for supremacy and went on to dominate and monopolize. Then came free… in the form of […]

Elements of Content Strategy for the Public Sector

In the private sector, the motivation to strategically market is a direct correlation with increasing revenue. In the public sector, where customer satisfaction and budget aren’t always related, convincing bureaucrats to be “creative and innovative” can be almost impossible. Today, fears of a downward spirally economy and a taboo on taxation creates an atmosphere of […]

The danger in how non-profits market

Have you ever seen a Christian Children’s Fund commercial? You know… for 72 cents a day you can sponsor poor Jamal from miscellaneous Africa with flies in his eyes and a distended belly.  Have you ever considered how our view of the world and the people in it are influenced by the images in these […]

Cutting the junk out of your life

Foremost, this post was inspired by a conversation I had with my friend and mentor Coach Be coupled with watching the “Marley documentary”. Coach Be and I were talking about his passion for helping people eat better (these days getting people to do what is in their best long term interest is a hard sell.) […]

Becoming invincible in work, love and life

Recently I was watched a kung fu flick entitled “Born Invincible.” This great Hong Kong classic opens with a Tai Chi master practicing his daily rituals. The narrator announces that through his extensive training, he has become an “invincible” fighter. The film provides detailed steps and practices on how this fighter became invincible and maintains […]

God, can I have a…?

A man floating stranded in the middle of the ocean looks to the sky and asks, “God, can I have a boat?” Exhausted, the man falls asleep. When he awakens there is an overturned boat floating next to him. He shouts, “Thank you God!”

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