A.D. Wright

Digital Marketer and Storyteller



Jack of All Trades

My ten years of applied experience in multiple fields has taught me that marketing is truly centered around anticipating and satisfying customer needs.

Master of One

The key responsibility of any marketing professional is to understand his audience and to find ways to appeal to each individual in order to create a desired impact.


Formal education will make you a living; self-education will make you a fortune.

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Recent Projects

Life-Long Learner

Learning never stops. As I develop personally and professionally, I continue to seek knowledge in an effort to master my craft.

Aspiring Teacher

We are each our own guru. Sharing the knowledge we have learned to inspire others makes for a life well spent.

Knowledge + Effort = Anything you want



Clickbait, Native Advertising and the Digital Marketing Ponzi Scheme

While looking through the analytics of a website I manage, I noticed an unusual amount of traffic from Buzzlie.com and a ton of its subdomains.  I immediately thought this was link spam, but something about it didn’t seem quite right.  I hesitantly copy and pasted the URL into the search bar to see if this site […]

[Summary] Contagious: Why Things Catch On

[Description from publisher] If you’ve wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread—for designing messages, advertisements, and information that people will share. [My […]

Sympathy Fear

Everyone, who tries something outside of the accepted norm – like pursuing his dreams, loathes the possibility of disappointing his family by failing miserably and squandering the time, money and energy that has been sacrificed for his success. But what we loathe even more is the “you’re going to fail, so why even try” attitude […]

Elements of Content Strategy for the Public Sector

In the private sector, the motivation to strategically market is a direct correlation with increasing revenue. In the public sector, where customer satisfaction and budget aren’t always related, convincing bureaucrats to be “creative and innovative” can be almost impossible. Today, fears of a downward spirally economy and a taboo on taxation creates an atmosphere of […]

No Budget Marketing

In the fascinating worlds of low life pimping and high finance, there is a saying… more of a mantra. “Scared money don’t make money.” Basically, one must accept risk in order to reap rewards. But what if you don’t have any money? Luckily for you, it’s also commonly held that time equals money, and unless […]

Cutting the junk out of your life

Foremost, this post was inspired by a conversation I had with my friend and mentor Coach Be coupled with watching the “Marley documentary”. Coach Be and I were talking about his passion for helping people eat better (these days getting people to do what is in their best long term interest is a hard sell.) […]

I have a deep respect for people who have dedicated their lives to being great, regardless of what great is.

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